The album artwork depicting Lil Baby as the sole person on a rap Mt. But it feels more like a business obligation than a refinement or mission statement. The album is intended as a bigger and ballsier blockbuster sequel to 2020's platinum-selling My Turn, which was the most streamed album of 2020 and cemented him as a star. Lil Baby has always lagged behind his mentor Young Thug and his tag-team partner Gunna, who both taught him to rap, but his rapid ascent and his resolve to improve suggested a dormant potential manifesting in real time. In his tumbling verses, you can almost feel the exertion. The titles of his early releases, which established his workhorse rep, invoke muscle building as much as toughness: Harder Than Hard, Too Hard, Harder Than Ever. He constantly notes the speed of his unlikely journey from Atlanta's impoverished West End to prison to music stardom, exalting the rewards of constant labor and forward motion. Lil Baby's transformation from a street cat who took rappers' money in dice games into a superstar making rapper money has been breathless, and his music leans into the velocity of his rise. Baby mistakes visibility for greatness, an outlook that lends itself to routine.
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June 2023
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